The goal of this project was to design a brand system and portfolio website that reflected the distinct personality of the two characters behind Happy Hour. The brand language and aesthetic needed to be a balance of larrikin and professional.

We worked collaboratively with the two partners to create an accurate expression of their company ethos, product and service offering and personal flare. This informed the style of the assets created such as an early Australian-centric cartoon, western newsprint wordmark, bold type system and colour palette.

"The logo mark and overall visual couldn't ring more true for us. The response both from everyone who has approached us has been overwhelmingly positive, and definitely gets a good shout at the pub. Good Behaviour have undoubtedly struck a chord, and we couldn't be more stoked". (Sam Mathews – Owner)