Happy Hour, specialists in venue fit-outs and restoration projects in Northern NSW, needed to develop their graphic identity and website after years of building a niche portfolio. The challenge was to create a brand system and website that captured the distinct personalities of the two partners—balancing a larrikin spirit with professional expertise.
We collaborated with the partners to design a graphic identity and website that embodied their ethos and service offerings. Drawing inspiration from early Australian cartoons and western newsprint, we developed a bold wordmark, type system, and colour palette that reflected their unique character. The new brand and website solidified Happy Hour’s reputation as the go-to outfit for new venues in the region.
"The logo mark and overall visual couldn't ring more true for us. The response both from everyone who has approached us has been overwhelmingly positive, and definitely gets a good shout at the pub. Good Behaviour have undoubtedly struck a chord, and we couldn't be more stoked."
— Sam Mathews, Director
